Key Features of WooCommerce
WooCommerce is an open-source eCommerce platform that seamlessly integrates with an existing WordPress site, turning it into a fully functional e-commerce store. It is a completely customizable eCommerce platform for businesses available worldwide. The main advantage of WooCommerce development is being super lightweight and easy to host on shared and VPS hosting.
Customizability
With access to hundreds of free and premium WooCommerce extensions and themes, users can customize their store to meet their specific needs and preferences
Product Management
WooCommerce allows the management of a variety of products including physical, digital, and even affiliate products. It supports unlimited products and images, product variations, and complex configurations.
Order and Customer Management
It provides comprehensive options for managing customer accounts, order tracking, and customer engagements through tools integrated into the WooCommerce dashboard.
Payment Gateways
WooCommerce supports major payment gateways out of the box, including PayPal, Stripe, and credit cards, plus additional options through extensions.
Shipping Options and Calculations
It offers extensive shipping options and settings, including free shipping, flat-rate shipping, and real-time calculations for shipping costs.
SEO and Marketing Tools
WooCommerce is optimized for SEO, and supports additional plugins to enhance it. It includes discount options, usage limits, product reviews, and more for marketing assistance.
Analytics and Reporting
WooCommerce comes with built-in analytics tools providing clear insights into sales, customer statistics, stock levels, and general store performance.
Security
Regular updates and the ability to add various security plugins ensure that WooCommerce is secure for conducting online transactions.
Scalability
It can scale from a small shop to a large e-commerce business, capable of handling numerous transactions and products without sacrificing performance.